MATCHROOM BOXING JOINS FORCES WITH JAY Z's ROC NATION SPORTS INTERNATIONAL IN NEW GLOBAL STRATEGIC PARTNERSHIP
PhilBoxing.com
Wed, 24 Sep 2025
Matchroom Boxing has today announced a new strategic consulting partnership with renowned agency Roc Nation Sports International (RNSI).
This collaboration will focus on expanding Matchroom Boxing's global reach, unlocking new opportunities across sports and culture, with a key focus on its operations in the United States.
RNSI will serve as a strategic partner to amplify Matchroom Boxing's global presence by connecting with fans and partners through innovative storytelling, cultural integration, and media amplification. This partnership comes on the heels of Matchroom Boxing's recent rebrand, signaling a new era for the company.
In addition to this, a core pillar of RNSI's role will be to support Matchroom Boxing's commercial strategy worldwide, assisting with sponsorships, partnerships, and long-term opportunities.
This collaboration is also designed to support the promotion of Matchroom Boxing's suite of events, while exploring new ways to amplify the stories of a vast roster of talented boxers.
By bringing together RNSI’s commercial expertise, cultural insight, and media reach, this 360° partnership is designed to strengthen Matchroom Boxing’s global footprint and unlock long-term opportunities for the business.
The announcement comes just after the global launch of the new Netflix documentary ‘Matchroom: The Greatest Showmen,’ and a few weeks before a major fight night at the Xfinity Mobile Arena in Philadelphia, the first since the partnership began, when Jaron 'Boots' Ennis faces Uisma Lima.
Eddie Hearn, Matchroom Sport Chairman, said: “We’re delighted to announce this new partnership. Roc Nation Sports International is a powerhouse brand, and their expertise in culture and storytelling will be invaluable as we work to connect with a wider audience and enhance our brand presence.
“This collaboration will help us amplify our schedule of events and tell the stories of our fighters in a new and exciting way – especially as we continue to enhance our footprint in the US and across the globe.”
Michael Yormark, President of Roc Nation Sports International, expressed his enthusiasm for this collaboration with an organisation that has a long-standing reputation for not only staging premier boxing events, but also for shaping the sport's culture and narrative globally.
"Matchroom is one of the most powerful brands in global sport, and they are constantly shaping the world of boxing," Yormark said.
"We are super excited to support the next chapter of their growth and assist them with our market expertise stateside as they look to increase their recognition and brand presence.
"As a huge boxing fan, I've always admired Matchroom Boxing and its leaders, and the incredible culture they have built around their brand. This partnership feels like a true alignment of our shared values and vision."
Recent PhilBoxing.com In-House articles:
KIERON CONWAY ISSUES CHILLING WARNING TO RIVAL GEORGE LIDDARD DURING HEATED HEAD-TO-HEAD BEFORE SOLD OUT YORK HALL CLASH
Wed, 24 Sep 2025MATCHROOM BOXING JOINS FORCES WITH JAY Z's ROC NATION SPORTS INTERNATIONAL IN NEW GLOBAL STRATEGIC PARTNERSHIP
Wed, 24 Sep 2025VERGIL ORTIZ VS. ERICKSON LUBIN PRESS CONFERENCE QUOTES AT TEXAS LIVE!
Wed, 24 Sep 2025All set for Ozamiz chessfest
By Marlon Bernardino, Wed, 24 Sep 2025Was It Worth the Trouble?
By Teodoro Medina Reynoso, Wed, 24 Sep 2025Balunan challenges Taduran on Oct. 26 in Malate
By Lito delos Reyes, Wed, 24 Sep 2025“Night of Champions” set to highlight WBO’s 38th Convention
Wed, 24 Sep 2025Omandam, Lim rule Damosa Land 5150 debut
By Lito delos Reyes, Wed, 24 Sep 2025PH PRIDE: Filipino chess master wins in Malaysian Seniors Open Chess Championship
By Marlon Bernardino, Tue, 23 Sep 2025Kevin Brown Victorious - Retains His WBA Continental North American Title
Tue, 23 Sep 2025Kingsley “The Black Lion” Kingsley Ibeh Rolled to 11th win in a row to become new WBC FECARBOX Heavyweight Champion
Tue, 23 Sep 2025Former World Champion Marcus Browne Returns to the Ring Against Brandon Glanton in Nigeria on Independence Day
Tue, 23 Sep 2025MATCHROOM SPORT PRESIDENT BARRY HEARN OBE RECEIVES FREEDOM OF THE CITY OF LONDON
Tue, 23 Sep 20252025 Sports Heroes Night on Sept. 28 at TRM
By Lito delos Reyes, Tue, 23 Sep 2025IIEE Singapore notches 7th level championships in Chess Olympiad, IIEE Metro East is shootfest Champ
By Marlon Bernardino, Tue, 23 Sep 2025