LONSDALE OF LONDON SPONSORS FLORES, FRANCISCO
By Marlon Bernardino
PhilBoxing.com
Wed, 25 Jul 2007
Lonsdale execs at Tuesday's presscon.
MANILA, PHILIPPINES -- WORLD BOXING ORGANIZATION (WBO) Inter-Continental light flyweight champion Rexon Flores (17-3, 9 KOs) and WBO Asia Pacific flyweight champion Drian Francisco (12-0, 9 KOs) will be the first Asian fighters to use a clothing and boxing equipments that have been worn by many famous boxing champions.
Lonsdale, clothing and boxing equipments company founded in London, England in 1960, has assured two of the country's prospects to have their support in their bid to defend their respective crowns and then become the country's next world champions.
Flores, known as "Pison" and Francisco, nicknamed "Little Espinosa", will put their titles on the line against Thai challengers from the famous Bangkok-based Kokiet Boxing Stable on Aug. 4 at Elorde Sports Center in Sucat, Paranaque City.
The country's top boxing promoter and president of Elorde International Production, Gabriel "Bebot" Elorde Jr. and Lonsdale's Managing Director Sasi Kumar Pillai and regional business manager Ben Gardener, who came all the way from London, signed a tie up contract along with Flores and Francisco in a press conference Tuesday at Elorde Boxing Gym at Anson's Auto Center in Arnaiz Avenue, Makati City.
"Malaking tulong ang Lonsdale sa pangarap naming maging world champion," said Francisco, now rated No. 5 by the WBO.
"First time namin na magkakaroon ng sponsor ng mula sapatos, fighting trunks hanggang gloves kaya motivation namin ito para mas pagbutihing masiguro ang panalo," said Flores, who is ranked No. 2.
Lonsdale articles have been worn by many famous boxers, including Muhammad Ali, Mike Tyson, Henry Cooper and Lennox Lewis. And Flores and Francisco will be the first Asian fighters to be outfitted by Lonsdale.
If victorious, Flores wants to fight WBO flyweight champ Hugo Cazares of Mexico while Francisco eyes WBO flyweight champ Omar Narvaez of Argentina. Their world title fights may be set before the end of the year.
The company is named after Hugh Cecil Lowther, fifth Earl of Lonsdale, who organised boxing matches in 1909 and who was president of the National Sporting Club of Britain.
After the contract signing before selected mediamen and television network, Flores and Francisco displayed their prowess in separate two-round sparring sessions against separate partners, Keward Minoza and Sylvester Lopez. Flores and Francisco said they are 90 percent ready for the bouts and will be at their peak prior to the separate 12-round title defenses.
Click here to view a list of other articles written by Marlon Bernardino.
Recent PhilBoxing.com In-House articles:
Filipinos Vitor and Tapales Take on Russians for IBF Asia Titles in Moscow Today
By Dong Secuya, Fri, 13 Feb 2026Manny Pacquiao Promotions Returns to Pechanga Resort Casino in Temecula, Calif. with a Pair of World Championship Bouts
Fri, 13 Feb 2026IOAN CROFT AND GARAN CROFT SIGN FOR MATCHROOM BOXING AS EDDIE HEARN LOOKS AHEAD TO BRIGHT FUTURE FOR EXCITING WELSH TWINS
Fri, 13 Feb 20263 Division World Champion & Hall of Famer Marco Antonio Barrera Confirmed for Ninth Annual Box Fan Expo, During Cinco De Mayo Weekend, Saturday May 2, in Las Vegas
Fri, 13 Feb 2026Day One Concludes at 2026 USA Boxing International Open
Thu, 12 Feb 2026Female Boxing GOAT Katie Taylor to be Special guest at All-N.E. Golden Gloves Thursday, Feb. 12, in Lowell, MA
Thu, 12 Feb 2026Brandon McCarthy Signs with Wise Owl Boxing, Set to Make Noise at 135 lbs
Thu, 12 Feb 2026Filipino Boxers Set for Action on Valentine's Day in Thailand
By Carlos Costa, Wed, 11 Feb 2026Oklahoma Outplays LA Lakers, 119-110; Arrests Skid to Hold on to League Lead
By Teodoro Medina Reynoso, Wed, 11 Feb 2026Malaya Vibrations to play gig at 5th MFPI Mindanao Summit
By Lito delos Reyes, Wed, 11 Feb 2026Fight of the Night in Thailand: Ador Torres and Sairike Tuolewutayi Battle to a Thrilling Draw
By Carlos Costa, Wed, 11 Feb 2026Young Australian Benji Birchell Claims Title Win in Thailand
Wed, 11 Feb 2026Tickets for the Inaugural “Mike Tyson Invitational” Amateur Fight Night on Saturday, March 14, in Las Vegas Are on Sale Now
Wed, 11 Feb 20262026 USA Boxing Men's Elite High Performance Team and Squad Rosters Announced
Wed, 11 Feb 2026IIEE, SAEP shared lead, PIChE won 3rd in a row in the PTC WED NEMO Chess
By Marlon Bernardino, Wed, 11 Feb 2026