PACQUIAO'S STAR CONTINUES TO ZOOM
By Ronnie Nathanielsz
PhilBoxing.com
Sat, 30 Apr 2011
Pound-for-pound king Manny Pacquiao?s star continues to zoom not merely as the ?Fighter of the Decade? but as a crossover personality of increasingly dynamic proportions.
Top Rank promoter Bob Arum?s prized possession continues to heighten his endorsements profile and pursue innovative business deals following Arum?s success in convincing him to appoint a former top IMG executive to handle his endorsements and marketing.
Pacquiao made a special appearance at the Nike Vault store in downtown Los Angeles Friday (Saturday in Manila) which proved to be a huge success.
Exclusive Pacquiao merchandise is being featured at the store where Filipino-Americans, Hispanics and Americans have continued to purchase various products with the Pacquiao brand name.
Pacquiao?s adviser Michael Koncz told the Philippine Daily Inquirer that the eight division world champion had another great workout at the Wild Card Gym as he makes his final preparations for his upcoming World Welterweight mega fight against "Sugar" Shane Mosley on Saturday, May 7 at the MGM Grand in Las Vegas.
Pacquiao vs Mosley is promoted by Top Rank in association with MP Promotions,Sugar Shane Mosley Promotions,Tecate and MGM Grand. The Pacquiao vs Mosley telecast will be available live on SHOWTIME Pay Per View.
In the Philippines, the fight card will be telecast ?live? on pay-per-view over Cignal TV while ABS-CBN?S global network, The Filipino Channel will also telecast the fight card ?live? on a PPV basis in the Middle East, Europe and Australia.
The fights will be aired on free TV in the Philippines over Solar Sports and GMA 7.
Even as Pacquiao continued to promote his Nike range of products his fourth appearance on the popular ABC late night show of Jimmy Kimmel where excerpts of his recording of the hit song ?Sometimes When We Touch? with original songwriter/singer Dan Hill and by the same production team that recorded the hit single, has paid off handsomely.
Kababayan LA 18 host, Jannelle So reported that the recording on Amazon.com and Itunes sold out quickly and more DVDs are being rolled off the production line in response to the demand.
Earlier this week Pacquiao and 24/7 Card announced the signing of an exclusive partnership to create an all new financial card designed especially for Filipinos and immigrants in the US and around the world.
The 24/7 card which will be available this summer in the US will offer the convenience of being able to send money home directly from the card.
Pacquiao will be an advisor and spokesperson for the card and together with a team of experts in the US and the Philippines, Manny and 24/7 Card are developing a single card to help Filipino-Americans build their financial strength to save money, shop, ise ATM?s, pay bills and send money home.
Pacquiao said ?I think the 24/7 card will be hugely popular with Filipinos abroad. Filipinos in the US workd hard and support their families in the US and the Philippines. The ability to use the 24/7 Card to send money home conveniently and safely at any time is a big benefit.?
24/7 Card CEO, Lance Rosenzweig, founder and former CEO of PeopleSupport, one of the first and largest call center operations in the Philippines, is thrilled to be working with Pacquiao. He said ?We are delighted to be working with one of the greatest sports icons in the world. It?s an honor to be working with Manny in the development and launch of the 24/7 Card. Manny is passionate about helping Filipinos around the world. We are excited to be working with Manny on this new financial and remittance service. Our goal is to have the 24/7 Card become the smarter way to bank and send money. Manny?s enthusiasm for supporting Filipino overseas workers, together with the new features of the 24/7 Card, will result in a fantastic offering into the market.?
Pacquiao also took time out to record a comedy skit about proper food and fitness with Norm Macdonald. The segment will be telecast next Tuesday on ?Sports Show with Norm Macdonald? Comedy Central.
Top photo: Superstar Manny Pacquiao (ctr White hat) makes a special appearance at the Nike Vault store in downtown Los Angeles Friday where exclusive Pacquiao merchandise were being featured. Pacquiao is in Los Angeles making final preparations for his upcoming World Welterweight mega fight against "Sugar" Shane Mosley on Saturday, May 7 at the MGM Grand in Las Vegas. Pacquiao vs Mosley is promoted by Top Rank in association with MP Promotions,Sugar Shane Mosley Promotions,Tecate and MGM Grand. The Pacquiao vs Mosley telecast will be available live on SHOWTIME Pay Per View. --- Photo Credit : Chris Farina - Top Rank.
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