DISAPPOINTING TV RATINGS FOR ?PAYBACK?
By Ronnie Nathanielsz
PhilBoxing.com
Thu, 06 Dec 2007
The television ratings for the ABC 5 coverage of the ?Payback? fight card headlined by ALA boys Rey ?Boom Boom? Bautista and AJ ?Bazooka? Banal against Mexican opponents at the Araneta Coliseum last Sunday were disappointing despite the promotional hype.
The AGB Nielsen Media TV Meter data showed an average rating of 8.2 percent from 10:30 a.m. to 4:26 p.m. in Mega Manila although it rated higher in the suburbs at 9.6 percent.
The coverage of the PBA games which followed the boxing, also over ABC 5, had a steady 6.9 percent average in the suburbs but a lower 4.2 percent for the first game and a higher 6.3 percent for the second game in Mega-Manila.
The IBF/IBO flyweight title fight in which Nonito ?The Filipino Flash? Donaire scored an eighth round TKO over tough Mexican contender Luis Maldonado rated a 17.0 percent average in the telecast over GMA 7.
The ?Payback? ratings of the daytime fights were nowhere near the remarkable ratings of last February?s ?Moment of Truth? staged in Cebu City and featuring the WBO super flyweight title fight between Z ?The Dream? Gorres and undefeated Mexican champion Fernando Montiel which also had Bautista and Banal on the undercard.
The overall ratings of ?The Moment of Truth? which was telecast on prime time over the giant broadcast network ABS-CBN averaged a 28.10 percent rating and a very high 58.10 percent audience share.
The Gorres-Montiel main event rated 31.40 percent with an audience share of 62.0 percent while Bautista?s demolition of Marino Montiel Gonzalez rated 23.80 percent but delivered a huge audience share of 77.40 percent.
In the other fights on ABS-CBN Jimrex Jaca vs Indonesia?s Samson Butar Butar rated 28.60 percent with an audience share of 45.10 percent while Bert Batawang?s clash with another Indonesian, Sofyan Efendi, rated 26.70 percent and had an audience share of 65.60 percent.
Click here to view a list of other articles written by Ronnie Nathanielsz.
Recent PhilBoxing.com In-House articles:
Kingsley “The Black Lion” Ibeh To headline historic “Legacy Nights” Inaugural Pro Boxing event in El Salvador
Tue, 16 Sep 2025Smarts over power
By Joaquin Henson, Tue, 16 Sep 2025HALL OF FAME FLIES FLAGS AT HALF-STAFF FOR TWO-DIVISION CHAMPION RICKY HATTON
Tue, 16 Sep 2025Kazakhstan tops the medal table at the inaugural World Boxing Championships 2025 thanks to victory in the final bout of the competition
Tue, 16 Sep 2025THRILLA IN MANILA GOLDEN ANNIVERSARY 13: JOE FRAZIER’S HUMBLE BEGINNINGS AS AN AMATEUR FIGHTER
By Maloney L. Samaco, Mon, 15 Sep 2025A New King, A New Challenger: Turki Alalshikh Proposes Crawford-Benavidez While Canelo Alvarez Faces Defeat with Humility
By Dong Secuya, Mon, 15 Sep 2025Highly Questionable Title Eliminator
By Teodoro Medina Reynoso, Mon, 15 Sep 2025Yoseline Perez Earns Silver Medal at Inaugural World Boxing Championships
Mon, 15 Sep 202521-year-old Filipino wins at Germany rapid chess tournament
By Marlon Bernardino, Mon, 15 Sep 2025Nagoya Nightmare: Naoya Inoue Notches One-Sided Decision over Murodjon Akhmadaliev
Mon, 15 Sep 2025Inoue’s Philippine Connection: Which Pinoy Super Bantamweight Could Challenge “The Monster?”
By Carlos Costa, Mon, 15 Sep 2025Yoseline Perez Advances to the Finals at the World Boxing Championships Perez Set to Face Chinese Taipei’s Hsiao-Wen Huang for 54-Kilogram World Title
Mon, 15 Sep 2025Canelo Gets Outboxed, Loses Undisputed Title to Crawford
By Carlos Costa, Sun, 14 Sep 2025A Masterpiece of Boxing: Terence Crawford Dethrones Canelo Alvarez in Historic Showdown
By Dong Secuya, Sun, 14 Sep 2025LEWIS CROCKER IS CROWNED THE NEW IBF WORLD WELTERWEIGHT CHAMPION
Sun, 14 Sep 2025