Mobile Home | Desktop Version




ALA Promotions Launches Partnership with Cobra Energy Drink

By Rene Bonsubre, Jr.
PhilBoxing.com
Fri, 14 Jan 2011



ALA Promotions of Cebu officially launched it's partnership with Cobra Energy Drink as their sponsor for their upcoming professional boxing events for 2011 during a press conference held Friday noon at the Sports Exchange Bar and Grill. ALA Promotions President Michael Aldeguer said that their relationship with Cobra as their sponsor will enable their boxing events to be bigger and bolder.

?We will be staging professional events all over Visayas and Mindanao,? Mr. Aldeguer said, ?Together with our ongoing Summit amateur series, we'll have at least 24 fight cards for this year.?

Cobra Assistant Brand Manager Jinky Sebastian said they chose ALA Promotions as their partner since hey believe that ALA, being the number one boxing promotional organization in the country, would make a great partner for their number one energy drink. ALA Promotions Vice Pres. Dennis Ca?ete added that they will be staging fights in Zamboanga aside from their usual venues in Gensan. Cagayan de Oro, Iloilo and Bacolod.

The first salvo of the COBRA - TUNAY NA LAKAS BOXING'S BEST for 2011 will be tomorrow at the I.T. Park in Lahug, Cebu City headlined by James Bacon versus Jake Verano. Another match-up to look forward to is between Braveheart Boxing Club's Rolando Magbanua and Jason Egera of Siaton. Three top amateurs will make their pro debut ? Albert Pagara, Boyce Sultan and Michael Romarate.

Top photo (L-R): Cobra Asst Brand Manager Jinky Sebastian, ALA President Michael Aldeguer and ALA Vice President Dennis Canete during Friday's press conference at the Exchange Sports Bar & Grill along Mango Ave in Cebu City. Photo by Dong Secuya.


Click here to view a list of other articles written by Rene Bonsubre, Jr..

Recent PhilBoxing.com In-House articles:

  • Press Conference Notes: Puerto Rican Star Xander Zayas Ready for Saturday's Hometown Unification Battle against Abass Baraou
    Fri, 30 Jan 2026
  • PFDA Grass Nationals in Tagum on June 5-7
    By Lito delos Reyes, Fri, 30 Jan 2026
  • ‘THE RING 6’ TEOFIMO LOPEZ VS. SHAKUR STEVENSON PRESS CONFERENCE QUOTES
    Fri, 30 Jan 2026
  • NEWCASTLE PRESS CONFERENCE: WHAT WAS SAID AS JOSH KELLY AND BAKHRAM MURTAZALIEV ARE KEPT APART AFTER HEATED FACE-OFF
    Fri, 30 Jan 2026
  • Weights From ProBoxTV’s ‘Flores vs. Castillo’ at Live! Casino Hotel Maryland
    Fri, 30 Jan 2026
  • WAPA Deportes Confirmed as Puerto Rican Broadcast Home for Saturday’s Xander Zayas vs. Abass Baraou Title Unification Showdown
    Fri, 30 Jan 2026
  • Legendary Panamanian Juan Carlos Tapia will be inducted into the Atlantic City Boxing Hall of Fame
    By Gabriel F. Cordero, Fri, 30 Jan 2026
  • Manny Pacquiao Promotions Announces Additional Matchups for Saturday, February 28 Event at Turning Stone Resort Casino in Verona, New York
    Fri, 30 Jan 2026
  • SWERVE TV STRIKES MULTI-YEAR PARTNERSHIP WITH GOLDEN BOY PROMOTIONS TO EXPAND PREMIUM BOXING CONTENT
    Fri, 30 Jan 2026
  • Leuenbergers to join IRONMAN® 70.3 Davao
    By Lito delos Reyes, Fri, 30 Jan 2026
  • Open Workout: Xander Zayas and Abass Baraou Prepare For Saturday's Unification Showdown in Puerto Rico
    Thu, 29 Jan 2026
  • Cabrera-Zapata Kicks Off All Star Boxing's 2026 Season
    Thu, 29 Jan 2026
  • Manny Pacquiao Chess Philippines: Cash prizes, FIDE rating at stakes this Sunday
    By Marlon Bernardino, Thu, 29 Jan 2026
  • IBP Fun Run & Family Day on February 15
    By Lito delos Reyes, Thu, 29 Jan 2026
  • TEOFIMO LOPEZ AND SHAKUR STEVENSON FACE-OFF AT KNICKS GAME AS COUNTDOWN TO ‘THE RING 6’ ON SATURDAY BEGINS
    Wed, 28 Jan 2026