
ALA Promotions Launches Partnership with Cobra Energy Drink
By Rene Bonsubre, Jr.
PhilBoxing.com
Fri, 14 Jan 2011

ALA Promotions of Cebu officially launched it's partnership with Cobra Energy Drink as their sponsor for their upcoming professional boxing events for 2011 during a press conference held Friday noon at the Sports Exchange Bar and Grill. ALA Promotions President Michael Aldeguer said that their relationship with Cobra as their sponsor will enable their boxing events to be bigger and bolder.
?We will be staging professional events all over Visayas and Mindanao,? Mr. Aldeguer said, ?Together with our ongoing Summit amateur series, we'll have at least 24 fight cards for this year.?
Cobra Assistant Brand Manager Jinky Sebastian said they chose ALA Promotions as their partner since hey believe that ALA, being the number one boxing promotional organization in the country, would make a great partner for their number one energy drink. ALA Promotions Vice Pres. Dennis Ca?ete added that they will be staging fights in Zamboanga aside from their usual venues in Gensan. Cagayan de Oro, Iloilo and Bacolod.
The first salvo of the COBRA - TUNAY NA LAKAS BOXING'S BEST for 2011 will be tomorrow at the I.T. Park in Lahug, Cebu City headlined by James Bacon versus Jake Verano. Another match-up to look forward to is between Braveheart Boxing Club's Rolando Magbanua and Jason Egera of Siaton. Three top amateurs will make their pro debut ? Albert Pagara, Boyce Sultan and Michael Romarate.
Top photo (L-R): Cobra Asst Brand Manager Jinky Sebastian, ALA President Michael Aldeguer and ALA Vice President Dennis Canete during Friday's press conference at the Exchange Sports Bar & Grill along Mango Ave in Cebu City. Photo by Dong Secuya.
Click here to view a list of other articles written by Rene Bonsubre, Jr..
Recent PhilBoxing.com In-House articles:
Press Conference Notes: Puerto Rican Star Xander Zayas Ready for Saturday's Hometown Unification Battle against Abass Baraou
Fri, 30 Jan 2026PFDA Grass Nationals in Tagum on June 5-7
By Lito delos Reyes, Fri, 30 Jan 2026‘THE RING 6’ TEOFIMO LOPEZ VS. SHAKUR STEVENSON PRESS CONFERENCE QUOTES
Fri, 30 Jan 2026NEWCASTLE PRESS CONFERENCE: WHAT WAS SAID AS JOSH KELLY AND BAKHRAM MURTAZALIEV ARE KEPT APART AFTER HEATED FACE-OFF
Fri, 30 Jan 2026Weights From ProBoxTV’s ‘Flores vs. Castillo’ at Live! Casino Hotel Maryland
Fri, 30 Jan 2026WAPA Deportes Confirmed as Puerto Rican Broadcast Home for Saturday’s Xander Zayas vs. Abass Baraou Title Unification Showdown
Fri, 30 Jan 2026Legendary Panamanian Juan Carlos Tapia will be inducted into the Atlantic City Boxing Hall of Fame
By Gabriel F. Cordero, Fri, 30 Jan 2026Manny Pacquiao Promotions Announces Additional Matchups for Saturday, February 28 Event at Turning Stone Resort Casino in Verona, New York
Fri, 30 Jan 2026SWERVE TV STRIKES MULTI-YEAR PARTNERSHIP WITH GOLDEN BOY PROMOTIONS TO EXPAND PREMIUM BOXING CONTENT
Fri, 30 Jan 2026Leuenbergers to join IRONMAN® 70.3 Davao
By Lito delos Reyes, Fri, 30 Jan 2026Open Workout: Xander Zayas and Abass Baraou Prepare For Saturday's Unification Showdown in Puerto Rico
Thu, 29 Jan 2026Cabrera-Zapata Kicks Off All Star Boxing's 2026 Season
Thu, 29 Jan 2026Manny Pacquiao Chess Philippines: Cash prizes, FIDE rating at stakes this Sunday
By Marlon Bernardino, Thu, 29 Jan 2026IBP Fun Run & Family Day on February 15
By Lito delos Reyes, Thu, 29 Jan 2026TEOFIMO LOPEZ AND SHAKUR STEVENSON FACE-OFF AT KNICKS GAME AS COUNTDOWN TO ‘THE RING 6’ ON SATURDAY BEGINS
Wed, 28 Jan 2026