ISLAND PACIFIC SUPERMARKET STEPS UP TO THE PLATE
By Ed de la Vega, DDS
PhilBoxing.com
Thu, 10 Jun 2010
With today?s slow economy and the lack of popularity or rather, recognition of Filipino boxers and boxing in general amongst mainstream Filipino businesses (except of course for Manny Pacquiao), it is heart-warming to know that there are Filipinos out there who appreciates the sacrifices of Filipino boxers and show it vividly by opening their pocketbooks to support boxers particularly, the lesser known.
Case in point:- Nino Lim, CEO of Island Pacific Supermarket in Los Angeles.
Team Mayol requested numerous Filipino-owned and Filipino oriented businesses to help Mayol?s quest to retain his title by providing ?sponsorships? much like big multi-national corporations do for Manny Pacquiao.
Mayol fights Omar Nino Romero of Mexico on June 19th at Queretaro, a city a couple of hours outside Mexico City. He will be defending his WBC World Junior Flyweight crown.
Of course the Team did not expect the Filipino companies to come up with what Pacquiao has been getting, just enough to help out as Mayol toils daily to shape up for his fight.
Not too many responded to the requests. The handful who did at least indicated because of the poor economy, they would not be able to help this time.
But not Lim, the CEO of the Island Pacific Supermarkets.
Lim is a well-known Filipino businessman who loves to help the community particularly Filipino boxers who fight for the glory of the country.
In fact, even Team Pacquiao gets help from Lim.
Lim supplies groceries from his markets for the consumption of Team Pacquiao and the people that visit him at the Palazzo Condo.
As for Mayol, Lim provided him a grant without strings attached.
He did not even ask Mayol to place his company logo on the Team Mayol uniforms.
He gave his share simply to help Mayol. And, what he gave is not exactly penny change.
What a class act!
Island Pacific therefore became Mayol?s sole sponsor. The Island Pacific logo will be placed in all the uniforms of the team including Mayols?s robe and fighting trunks.
Thank you, Island Pacific. Thank you Nino Lim for stepping up to the plate.
Hopefully, many more Filipino companies follow your lead!
Click here to view a list of other articles written by Ed de la Vega, DDS.
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